Firstly, I do not oppose the idea of flipping an asset, because wealth is created quicker by flipping an asset. The journey of an MPL launch is no less than a full-fledged brand launch in Pakistan. The only difference is that we are selling online instead of conventional market places. From the day a company is formed to the day the store is launched, there are multiple stations that our launch train stops at. After a handful of MPL launch experiences and being on toes for over a year. The efforts that go in from product hunting, sourcing, trademark registration, clearing and forwarding, and other legalities are worth it. The experience of launching an MPL in your local market multiples the thrill and excitement many folds. There are a few important aspects of your launch that must be taken care of. ...