Firstly, I do not oppose the idea of flipping an asset, because wealth is created quicker by flipping an asset. The journey of an MPL launch is no less than a full-fledged brand launch in Pakistan. The only difference is that we are selling online instead of conventional market places. From the day a company is formed to the day the store is launched, there are multiple stations that our launch train stops at. After a handful of MPL launch experiences and being on toes for over a year.

The efforts that go in from product hunting, sourcing, trademark registration, clearing and forwarding, and other legalities are worth it. The experience of launching an MPL in your local market multiples the thrill and excitement many folds. There are a few important aspects of your launch that must be taken care of.

                                           

                                             Brand Persona

Launching an MPL is not only about hunting a good product, come up with brand name, getting registered from Trademark Office, that’s not all. You need to build a story around the brand that related to the target audience. No matter how well you have done PM, until and unless there is a connection between your brand and the audience you cannot have repeated purchases.

       Digital Marketing

Digital Marketing is another key to gain organic orders. You need to build a crisp digital marketing campaign, that engages your potential customers on all social media platforms. Digital Marketing can literally turntable for your brand.

                         

       It's not only about the product anymore

The same product is being sold by fifties or hundreds of sellers also including the wholesalers, you need to give in extra other than your product. Maybe you can play around with packaging a bit. Try to engage the audience on the social media handles once the product has been received. You need to be different than your competitors.

Never underestimate your buyer   

     

You might be thinking that women are dumb buyers and they will buy anything that glitters, that’s also not the case. Our e-commerce market is evolving and so is the buyer. The buyer is well aware of the product and would rip you apart if you try to fool them. Be honest and give your 100%.

                                                 Logistics

Once you have established your place in the market, refine your logistics. Delays in deliveries can damage your reputation big time. Also, maintain your stocks well. You should exactly know when your shipment will reach the port and how much inventory you have to survive. Do your math well in this department.

Returns      

The return rate drastically rises if there is a similar fault in the product. For example, ‘color’. The color of the product that appears in the store should exactly the same. Pink is one of the most challenging colors that trick the camera lens. At times a color nearer to purple, violet, and magenta is actually pink. Try to get the closest color possible on the packaging, etc.

                          Try to explore new boundaries

If you crack the code of evaluating the ‘market gap’ correctly, you will open new windows for a number of products. Collaborate with reliable and experienced players who exactly know all the rules of the game thoroughly.